Published on October 25, 2007

DTAC launches new look but predicts a longer wait for 3G

Second-ranked mobile operator DTAC is initiating an emotion-based marketing campaign to stress its existing values, based on the assumption that third-generation (3G) mobile service will fail to take hold in the Thai market for a few years yet.

The company yesterday launched a 190-million-baht ''brand re-feeling'' campaign to highlight customer satisfaction and attractive tariffs. It also introduced its new logo of a blue flower, used globally by its Norwegian parent, Telenor.

To read further, please visit the Bangkok Post website: http://www.bangkokpost.com/251007_Business/25Oct2007_biz48.php