Published on November 12, 2007
True Corp is embarking on a corporate social-responsibility
programme to polish its brand image.
When True provided a TV, satellite dish and its educational TV
programmes to Wat Phlaeng elementary school in Ratchaburi last week
under its "Plook Panya" ("Planting Wisdom")
project, some students said they had not known what the company
was all about.
"I know only True Move. My parents are subscribers because
its call rate is very low," said Tanapol Kamlamai, 11.
Whether the schoolchildren know that True Move belongs to True
may not be that important to True's chief executive Supachai Chearavanont,
who said the project was not a marketing activity but a channel
to show goodwill to society.
"We hope that if one day the company experiences any crisis,
people will still support our group," he said.
Last week True gave a similar set of equipment to Suan Phueng School,
also in Ratchaburi.
The company started the Plook Panya programme last month when it
gave a set of equipment to a grammar school in Ayutthaya.
Supachai believes TV is an effective medium that can bring knowledge
to children and can, with good programmes, broaden their world view.
To read more, please visit the Nation Multimedia website: http://nationmultimedia.com/2007/11/12/business/business_30055690.php
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