Published on October 15, 2007

Inet Focuses on Building Brand

The company's first brand director, Vouravis Veerakchen, said the move would stand the company out in the crowded, competitive Internet service market.

All providers offer similar services and technologies, he said.

Inet started plugging its name in 2004, aiming for a modern look and professional and dependable service. A market survey found that users considered Inet as "middle-aged".

As part of its brand-building the company is trying to get its departments working together and a task force is identifying problems and ways to coordinate individual teams.

"Even the accounts department can become a touch point. If you work slowly, you'll fail to impress the customers. Brand-building is not just changing logos but internal change to make operations much more dynamic," he added.

To read further, please visit the Nation Newspaper website:
http://www.nationmultimedia.com/2007/10/15/business/business_30052428.php