Published on November 28, 2011
In the long history of tech rivalries, rarely has
there been a battle as competitive as the raging war between the
web's wonder twins. They will stop at nothing to win over whip-smart
folks like Adams, amass eyeballs, and land ad dollars. There's no
public trash talking à la the Oracle (ORCL, Fortune 500) vs. HP
(HPQ, Fortune 500) smackdown, nor are the battle lines drawn as
clearly as they were when Microsoft (MSFT, Fortune 500) took on
Netscape, but the stakes are immense. These companies are fighting
to see which of them will determine the future of the web -- and
the outcome will affect the way we get information, communicate,
and buy and sell.
In one corner is Facebook, the reigning champion of
the social web, trying to cement its position as the owner of everyone's
online identity. In the other is Google (GOOG,Fortune 500), the
company that organized the world's information and showed us how
to find it, fighting to remain relevant as the Internet of hyperlinks
gives way to an Internet of people.
To read further, please visit the CNN Money website:
http://money.cnn.com/2011/11/03/technology/facebook_google_fight.fortune/
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